app.pennantcrm.com/listings
20 minutes on video, with your own listings loaded. No card.
Zillow
Gmail
Outlook
Google Calendar
DocuSign
Slack
QuickBooks
Leads, listings and closings, run from the same board
Pennant replaces the lead router, the showing spreadsheet and the closing checklist your team keeps in three places. Everyone works from one record per client and one per deal.
Every new lead rings an agent in under five minutes
Routing rules send each lead to the right agent by source, ZIP code and price. If nobody calls within five minutes, the lead moves to the next agent in line, and the broker can see who had it and for how long.
Routes by source, ZIP code and price
Moves on after five minutes with no call
Rings the agent’s phone, not an inbox
app.pennantcrm.com/leads/routing
app.pennantcrm.com/leads/whitaker
Showings, feedback and the client on one card
Book a showing from the listing, send the lockbox note and let Pennant ask the buyer’s agent for feedback an hour later. The reply lands on the client card and on the seller’s Friday report.
Showing calendar synced with Google and Outlook
Feedback requests go out by text
A seller report that writes itself every Friday
Every deal walks a checklist from contract to keys
Each transaction gets your office’s checklist, with due dates counted from the contract. Documents go to broker review before closing, and nothing reaches the title company with a signature missing.
Deadlines move when the contract changes
Broker review before every closing
Commission splits and caps on the statement
app.pennantcrm.com/deals/418-alder
418 Alder Street
Closing Oct 24, buyers Tran and Mai Nguyen
Under contract
Clear to close
Executed contract uploaded
Sep 26
Escrow deposit received
Sep 28
Inspection completed
Sep 30
Repair request signed
Oct 3
Appraisal in at $495,000
Oct 9
Loan approved by lender
Oct 16
Title search came back clear
Oct 17
Clear to close from lender
Oct 20
Final walkthrough Oct 23, closing with the title company Oct 24
app.pennantcrm.com/reports/september
The broker sees the month before it ends
Gross commission, deals under contract, speed to first call and every deadline this week, by office and by agent. Read it in two minutes on a Monday or export it for the accountant.
Commission by week, office and agent
Median time to first call, per agent
Deals with a deadline in the next seven days
Running on Pennant in five working days
Our onboarding team does the import and the setup with you on two short calls. Your agents only join the last one.
We import your contacts and history
Send an export from Follow Up Boss, kvCORE, Sierra or a spreadsheet. We bring over people, notes, tags and action plans, and flag duplicates for you to merge.
Your MLS and lead sources connect
We turn on your MLS feed and connect Zillow, your website forms and Facebook lead ads. New leads start routing that afternoon.
Routing and checklists match your office
We copy your routing rules and your transaction checklist from the way you already work, down to who uploads the escrow receipt.
Agents learn it in 45 minutes
A live call with your team, then the phone app. Most agents take their first lead through Pennant the same day.
Works with the tools your agents already open
Twelve connections, each set up from Settings in a few minutes. Anything else runs through Zapier.
Zillow
Premier Agent leads arrive with the home they asked about and route to an agent in seconds.
Lead ad forms drop into Pennant with the ad name and every answer attached.
Gmail
Two-way email sync, so every thread lands on the right client card.
Microsoft Outlook
Email and calendar sync for brokerages on Microsoft 365.
Google Calendar
Showings and closings show up on the agent's own calendar.
DocuSign
Send envelopes from a deal and file the signed copy on its checklist.
What changed for three teams after the switch
“We closed 186 deals last year. Since our checklists moved into Pennant in March, not one has missed an inspection or appraisal deadline.”
Luis Carranza
Transaction coordinator, Harlow & Reed Realty, Tampa, Florida
“Showing feedback sits on the client’s card, so our agents keep it current. I can see all 64 showings for the week on one screen.”
Hannah Lindqvist
Team lead, The Lindqvist Team, Boise, Idaho
Priced per agent, month to month
Import, onboarding and phone support come with every plan. Cancel a yearly plan in the first 60 days for a prorated refund.
- Lead routing with a five minute reassign
- Listings board and showing calendar
- Transaction checklists with deadlines
- Texting with 10DLC registration done for you
- Two MLS feeds
- Import from Follow Up Boss, kvCORE or a spreadsheet
- iPhone and Android app
- Phone support, 8 am to 8 pm Eastern
- Broker review before every closing
- Commission splits and caps
- Office and agent reports
- Unlimited MLS feeds
- Sign in with Google or Microsoft
- A named onboarding lead for 90 days
Shipped in the last month
New
Showing feedback requests by text
Pennant texts the buyer's agent for feedback an hour after each showing and files the reply on the listing.
Improved
Reassign after no call, per lead source
Set a different no-call timer for Zillow, website and open house leads.
New
Commission caps in splits
Agent caps now apply automatically, and splits change once an agent reaches the cap for the year.
Questions brokers ask before they switch
Something else on your mind? Call (919) 555-0148 and someone from onboarding picks up, Monday to Friday, 8 am to 8 pm Eastern.